Überleben und Erfolg von Automobilmarken im globalen Wettbewerb

Wie die Audiovisuelle Identität von Fahrzeugen die Kaufentscheidungen beeinflusst

26. Oktober 2024

Die audiovisuelle Identität eines Fahrzeugs beeinflusst maßgeblich die Kaufentscheidungen der Verbraucher. Design und Klang sind entscheidende Faktoren, die den Markenwert steigern. Welche Rolle spielen diese Elemente in der Automobilindustrie der Zukunft?

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